Hugely popular for more than a decade, Broadway show Mamma Mia! is coming to an end this September. However, the party is to be continued elsewhere – quite literally – with Mamma Mia! The Party, a venture by ABBA star Björn Ulvaeus.
Ulvaeus has opened a Mamma Mia! themed, interactive restaurant, on the Stockholm island of Djurgården with Mamma Mia! The Party last year at Restaurant Tyrol in Gröna Lund, Stockholm’s famous amusement park, just across the road from ABBA The Museum, which is being re-invented as Greek ‘Nicos’ Taverna complete with olive trees, fountains and scents of Mediterranean.
“I have sat in theatres around the world ever since Mamma Mia! first opened and experienced that happy atmosphere in the audience when people stand up in the aisles and dance and sing.
“This is the next extension of that: transfer the mood to a restaurant, a Greek restaurant of course, and have a huge party.
“My vision is that this restaurant will be like a Mamma Mia! bubble, where people can just have a bloody good time. I can see the audience in front of me, how they’re laughing and singing along and having loads of fun. I want to re-create the same party spirit that the musical is known for,” Björn said.
“As soon as they walk through the doors, fans will be transported to the surroundings of an authentic Greek taverna, complete with olive trees, fountains, the scent of rosemary and a warm breeze from the Mediterranean Sea.
“It will be part restaurant, part stage show and part role play. Guests will be able to listen to music, eat Greek food, watch and take part in the show. They will be able to become the stars of their own personal version of Mamma Mia!,” he explained.
The stage-show revolves around a small restaurant owned by Nikos and his Swedish wife, on the Greek island of Skopelos, where Mamma Mia! The Movie (blockbuster film starring Meryl Streep, Amanda Seyfried, Piers Brosnan and Colin Firth ed.) was filmed. It will be semi-improvised and audience participation is encouraged as well as dancing and singing along to those famous ABBA tunes, thus creating the same joyous experience from the famed theatre show. Ulvaeus explains that the actors use a mix of English and Swedish dialogue depending on the audience so this party is truly for everyone.
Lilla Allmänna Gränd 9, 115 21 Stockholm
00 46 77 170 70 70